Optimove to Redshift – Made Easy

Posted By: editor
Posted On: 28 Jun, 2021

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Replicate Optimove to Redshift in minutes

As organizations are rapidly moving on their digital transformation journey, it is essential to get the maximum benefit of modernizing analytics in the cloud and unleash the full potential of the available data.

Optimove’s Science-First Relationship Marketing Hub provides marketers with a science-driven approach to plan, automate, and optimize a customized marketing plan. Now marketers using multiple marketing channels consolidate all of their data from Optimove and other apps and tools into a data warehouse like Redshift to analyze the data and generate reports at a rapid pace. If you are too looking to get analytics-ready data without the need to code and manual hassle, replicate data from Optimove to Redshift and generate insights from your precious data.

In this article, we will show you two approaches to replicate your Optimove data to Redshift. Find out how you can set up Optimove Redshift integration and which approach suits the best for your business.

Why integrate Optimove into Redshift?

Optimove empowers marketers to gain a deep understanding of their customers’ behavior and automate the delivery of highly relevant communications for every customer. To understand this data deeply without any data silos and to optimize ad delivery in Optimove ad campaigns, you should consider moving your data from Optimove to Redshift. Integrating Optimove data to Redshift will also serve as a single source of truth for your data analysts and will also help you with reporting processes for unified enterprise analytics. Overall, moving your Optimove data to Redshift allows you to focus on the right business projects or opportunities instead of worrying about the availability of data.

Optimove Overview

Optimove is the leading CRM Marketing Hub, empowering brands or marketing teams to create and manage large-scale, customer-led journeys. Optimove’s CRM Journeys leverage AI to autonomously surface valuable customer segments, orchestrate self-optimizing CRM journeys, and accurately deliver the marketing interaction of the highest incremental impact. It enables the smart orchestration, measurement, and optimization of personalized multi-channel campaigns, resulting in improved customer experience, retention, and LTV.

Redshift Overview

Redshift is a cloud-based data warehouse solution offered by Amazon. The platform provides a storage system that lets companies store petabytes of data. Redshift takes full advantage of Amazon’s cloud server infrastructure and is designed for big data as it can scale easily because of the modular node design. It is a fully managed warehouse, so administrative tasks like configuration, maintenance backups, and security are completely automated. Amazon Redshift offers the performance, speed, and scalability required to address your data warehousing and ETL needs.

How to replicate Optimove to Redshift?

Here’s an overview of the two approaches you can use to replicate Optimove data to Redshift. This will allow you to evaluate the pros and cons of both and choose the one that best suits your requirement.

Build your own data pipeline 

This process needs a lot of experience and consumes a lot of time and manpower. The chances of errors are more due to multiple integrated steps to be executed one after the other. You need to extract data using Optimove APIs & then connect it properly with the Redshift data warehouse. This whole process to build a custom data pipeline requires regular intervention that makes it cumbersome. 

Use Daton to integrate Optimove and Redshift

Integrating Optimove and Redshift with Daton is the fastest & easiest way to save your time and efforts. Leveraging a cloud data pipeline like Daton significantly simplifies and accelerates the time it takes to build automated reporting. 

Configuring data replication on Daton only takes a few minutes and a few clicks. Your analysts do not have to write any code or manage any infrastructure, yet you can get access to Optimove data in a few hours. 

Daton’s simple and easy-to-use interface allows analysts and developers to use UI elements to configure data replication from Optimove data into Redshift.  

Daton takes care of: 

  • Authentication 
  • Rate limits
  • Sampling
  • Historical data load
  • Incremental data load
  • Table creation, deletion, and reloads
  • Refreshing access tokens
  • Notifications 

and many more important functions for data enable analysts to focus on analysis rather than worrying about the data replication. 

Steps to integrate Optimove with Daton


  • Sign in to Daton  
  • Select Optimove from the integrations page 
  • Provide Integration Name, Replication Frequency, and History. Integration name would be used in creating tables for the integration and cannot be changed later  
  • You will be redirected to Optimove log in for authorizing Daton to extract data periodically 
  • Post successful authentication, you will be prompted to choose from the list of available Optimove accounts 
  • Select required tables from the available list of tables 
  • Then select all required fields for each table 
  • Submit the integration 

Sign up for a trial of Daton today!

Here are more reasons to explore Daton for Optimove to Redshift Integration 

  • Faster integration – Optimove to Redshift is one of the integrations Daton can handle very conveniently and seamlessly. By following few steps you can easily connect Optimove to Redshift.  
  • Low Effort & Zero Maintenance – Daton automatically takes care of all the data replication processes and infrastructure once you sign up for a Daton account and configure the data sources. No need to manage infrastructure or write manual code.
  • Data consistency guarantee and an incredibly friendly customer support team ensure you can leave the data engineering to Daton and focus on analysis and insights! 
  • Enterprise-grade data pipeline at an unbeatable price to help every business become data-driven. Get started with a single integration today for just $10 and scale up as your data needs grow. 
  • Robust Scheduling Options: This allows you to schedule jobs based on their requirements using a simple configuration step. 
  • Support for all major cloud data warehouses including Google BigQuery, Snowflake, Amazon Redshift, Oracle Autonomous Data Warehouse, PostgreSQL, and more. 
  • Flexible loading options allow to you optimize data loading behavior to maximize storage utilization and ease of querying. 
  • Enterprise-grade encryption gives your peace of mind 
  • Support for 100+ data sources – In addition to Optimove, Daton can extract data from a varied range of sources such as Sales and Marketing applications, Databases, Analytics platforms, Payment platforms, and much more. 

With a cloud data pipeline like Daton, you can start focusing entirely on generating insights from your precious data without writing ETL scripts and hence improving the efficiency within your organization.

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