Data Collection Specification
For a digital business, it is vital to understand the footprints their customers or visitors leave behind when they visit the site. However, based on our experience implementing tagging for over 100s of sites, we find that the nuances of tagging a site are not well understood or appreciated. The companies that understand these nuances also tend to understand their customers better and often achieve better marketing outcomes.
We partner with you to understand what data is essential to you, what data to capture, what data to avoid capturing, layout a data capture roadmap, and work with your engineering teams to implement the roadmap.