If you are running search ads and display ad campaigns on Bing & Yahoo search engines, you need to combine and analyze your ads data with other marketing applications data to measure the performance of your marketing campaigns across channels and optimize your marketing efforts and spending. Replicate your Bing Ads data to BigQuery to generate actionable insights that help you streamline different stages of your sales funnel. With the cost and performance advancements offered by cloud data warehouses like Google BigQuery, storing and analyzing your Bing Ads data gives you new insights for ad campaign optimization and ultimately helps you in strategic business decisions.
Why integrate Bing Ads to BigQuery
Many eCommerce businesses run similar campaigns on multiple advertising platforms. Unfortunately, launching new strategies, monitoring campaign performance, controlling ad spending, and reporting results across platforms can become a tedious job. With BigQuery as a data warehousing solution, it’s possible to analyze and optimize Bing Ads insights quickly together with data from other platforms, making analysis, reporting, and performance audit simpler. You can also combine and map this data to further optimize your campaigns and produce a comprehensive data set surrounding your marketing activities.
Bing Ads Overview
Bing Ads is a pay-per-click advertising service for Bing and Yahoo search engines. Bing Ads is a popular digital advertising platform from Microsoft, where advertisers pay to display their advertisements based on keywords where different customers bid on the price and they get charged when a user clicks on a promoted search result. Also, Bing Ads offers metrics such as website visits, click-through rates, and conversion rates for ad campaign analysis.
BigQuery Overview
Google BigQuery is a popular data warehouse solution that provides super-fast SQL-like queries against petabytes of data using the processing power of Google’s infrastructure. It is a serverless, highly scalable, and cost-effective multi-cloud data warehouse designed for business agility. Its fast deployment cycle and on-demand pricing make it one of the highly accessible and popular data warehouses. BigQuery also has built-in machine learning capabilities
How to replicate Bing Ads to BigQuery
Here’s an overview of the two approaches you can use to replicate Bing Ads data to BigQuery. This will allow you to evaluate the pros and cons of both and choose the one that best suits your requirement.
Build your own Data Pipeline
This process needs a lot of experience and consumes a lot of time and manpower. The chances of errors are more due to multiple integrated steps to be executed one after the other. You need to extract data using Bing Ads APIs & then connect it properly with the BigQuery data warehouse. This whole process to build a custom data pipeline requires regular intervention that makes it cumbersome.
Use Daton to Integrate Bing Ads and BigQuery
Integrating Bing Ads and BigQuery with Daton is the fastest & easiest way to save your time and efforts. Leveraging an eCommerce data pipeline like Daton significantly simplifies and accelerates the time it takes to build automated reporting.
Configuring data replication on Daton only takes a few minutes and a few clicks. Your analysts do not have to write any code or manage any infrastructure, yet you can get access to Bing Ads data in a few hours.
Daton’s simple and easy-to-use interface allows analysts and developers to use UI elements to configure data replication from Bing Ads data into BigQuery.
Daton takes care of:
- Authentication
- Rate limits
- Sampling
- Historical data load
- Incremental data load
- Table creation, deletion, and reloads
- Refreshing access tokens
- Notifications
and many more important functions that are required to enable analysts to focus on analysis rather than worrying about the data that is delivered for analysis.
Steps to integrate Bing Ads with Daton
- Sign in to Daton
- Select Bing Ads from the integrations page
- Provide Integration Name, Replication Frequency, and History. Integration name would be used in creating tables for the integration and cannot be changed later
- You will be redirected to Bing Ads log in for authorizing Daton to extract data periodically
- Post successful authentication, you will be prompted to choose from the list of available Bing Ads accounts
- Select required tables from the available list of tables
- Then select all required fields for each table
- Submit the integration
Sign up for a trial of Daton Today
Here are more reasons to explore Daton for Bing Ads to BigQuery Integration
- Faster integration of Bing Ads to BigQuery – Bing Ads to BigQuery is one of the integrations Daton can handle very conveniently and seamlessly. By following few steps you can easily connect Bing Ads to BigQuery.
- Low Effort & Zero Maintenance – Daton automatically takes care of all the data replication processes and infrastructure once you sign up for a Daton account and configure the data sources. No need to manage infrastructure or write manual code.
- Data consistency guarantee and an incredibly friendly customer support team ensure you can leave the data engineering to Daton and focus on analysis and insights!
- Enterprise-grade data pipeline at an unbeatable price to help every business become data-driven. Get started with a single integration today for just $10 and scale up as your data needs grow.
- Robust Scheduling Options: allows you to schedule jobs based on their requirements using a simple configuration step.
- Support for all major cloud data warehouses including Google BigQuery, Snowflake, Amazon Redshift, Oracle Autonomous Data Warehouse, PostgreSQL, and more.
- Flexible loading options allow to you optimize data loading behavior to maximize storage utilization and ease of querying.
- Enterprise-grade encryption gives your peace of mind
- Support for 100+ data sources – In addition to Bing Ads, Daton can extract data from a varied range of sources such as Sales and Marketing applications, Databases, Analytics platforms, Payment platforms, and much more.
For all sources, check our data connectors page.
If your business is spending a huge amount on Bing Ads, getting accurate and up-to-date data insights from your Bing Ads accounts is crucial. Daton ensures that your access to this data is never compromised.
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