Google Analytics 360 Suite is a marketing analytics solution comprised of 6 Google products: Optimize 360, Audience Center 360, Tag Manager 360, Data Studio 360, Analytics 360, and Attribution 360. This enterprise edition platform enables marketers to get a consolidated picture of their online marketing efforts through several useful tools. Each product in this suite is designed to work together with AdWords, DoubleClick, and other Google products.
Top 5 Benefits of Google Analytics Premium
Google Analytics Premium (now known as Google Analytics 360) is a paid subscription service that offers a number of advanced features and capabilities that are not available in the free version of Google Analytics. These features can help businesses to rework and optimize their existing analysis processes and improve their business processes in a number of ways.
No Session Limits while Sampling
Sampled data in Google Analytics highly impacts data evaluation for making business decisions. These data are algorithm which is randomly selected. It is not an actual sample of all recorded data in a given date range, hence unreliable. If you upgrade to Google Analytics 360 premium, the primary benefit will be creating reports with unlimited sessions before sampling. For special cases where sessions exceed 100 million, Google Analytics premium users can create, export, and manage fully unsampled reports.
Data Source Integration
Google Analytics 360 customers get automatic integration with Google BigQuery. The processes get enhanced with interactive analysis of vast and complex datasets in real-time. Users can easily consolidate multiple datasets and export a single dataset from the Google BigQuery interface through an SQL-based syntax. There is also an option to preview the resulting tables and then extract them through business intelligence tools like Tableau for powerful visualization and insightful analysis. GA premium supports native integrations with other Google marketing products, programmatic display ad delivery, and management platforms such as Doubleclick Bid Manager (DBM) and DoubleClick Campaign Manager (DCM). The integrations allowed by Google Analytics help to show detailed campaign information in Acquisition reporting. Hence, companies easily report on performance across all marketing channels.
Consolidated Reporting for Multiple Properties
Generally, Companies have their data split across multiple Google Analytics properties. This is a standard strategic setup by organizations. Multiple properties separate data for individual stakeholder groups, web properties, or configuration for comprehensive performance measurement. Google Analytics 360 customers can create a single source of consolidated reporting for all of their Google Analytics properties. These can be used for integrated reporting for marketing teams or executive leadership overseeing organizational performances.
Sales and Marketing Data Integration
Organizations with Google Analytics Premium accounts can use their customer lifetime value and lead data stored in their Sales platform to focus on effective customer segmentation, targeting, and personalization. There is an in-built integration between Google Analytics 360 and the Salesforce Marketing Cloud. Hence, the sales and marketing team can extract deeper insights into their existing campaign performances by analyzing engagement metrics in the Marketing Cloud and GA. Google Analytics Premium and Salesforce users will obtain a comprehensive picture of the customer lifecycle, engagement, conversion, and retention. Marketers can perform better by delivering timely, relevant messaging to high-value customers with popular ad and marketing platforms such as Google, Facebook, and LinkedIn.
Enterprise Customization
Deep insights into data enable businesses to get a clearer picture of their customers and how to serve them better. To gain these insights, the analytics platform needs significant customization. GA Premium customization ensures that your company has relevant data in its hands. There are two types of enterprise data customization:
Data Customization: Users can access more than 200 standard dimensions and metrics in GA Premium. It provides 200 custom dimensions and metrics, to measure the relevant aspects affecting the customers, content, or business. There is a data import facility from external systems such as CRMs or digital marketing platforms.
Report Customization: After data customization, you will need useful reports that will utilize the new data points as per your business requirement. With Custom Reports, you can create other reports using custom dimensions and metrics. This is done through a simple interface that allows users to build a report suite from scratch.
Why do you need a Google Analytics Premium Account
Higher Data Capacity: Google Analytics Premium has a much higher data capacity than the free version, allowing you to track up to 500 million hits per month per property. This is ideal for large websites and businesses with a lot of traffic.
Unsampled Data: Google Analytics Premium provides unsampled data, which means that you can see all of your data, even if you have a lot of traffic. This is important for businesses that need to make critical decisions based on their analytics data.
Enhanced Data Freshness: Google Analytics Premium provides enhanced data freshness, which means that you can see your data sooner after it is collected. This is important for businesses that need to make real-time decisions based on their analytics data.
Custom Dimensions and Metrics: Google Analytics Premium allows you to create up to 200 custom dimensions and metrics, which can be used to track specific data that is important to your business. This is useful for businesses that need to track data that is not included in the standard Google Analytics reports.
Advanced Reporting Features: Google Analytics Premium includes a number of advanced reporting features, such as custom reports, funnels, and segments. This allows you to create custom reports that meet your specific needs.
Dedicated Support: Google Analytics Premium customers have access to dedicated support specialists who can help you with any questions or problems you may have.
If your organization wants to handle and draw value from the Google Analytics Premium account, it needs proper guidance from seasoned Data Analysts.
