3 Important Lessons for Amazon Agencies: Custom Tools & Growth Strategies ft. Adverio

Adverio, a data-driven advertising agency specializing in Amazon ad performance optimization, helps brands across industries use custom data solutions to streamline their advertising efforts and drive growth.

In this episode, Krishna Poda, CEO of Saras Analytics, and Mike Danford, Chief Strategy Officer at Adverio, tackle the common challenges Amazon agencies face in extracting actionable insights from their ad campaigns.

Mike explains how agencies can move beyond the limitations of out-of-the-box tools, embracing custom-built systems tailored to managing large catalogues, integrating data, and utilizing Amazon Marketing Cloud (AMC).

He breaks down how AI, machine learning, and data-driven strategies are transforming the way agencies approach Amazon ads, making it easier to extract deeper insights and scale ad performance across platforms.

If you’re an agency struggling to manage Amazon ad data or looking to enhance your advertising strategies, this episode will provide clear answers on how to use custom tools and actionable insights to boost your campaigns.

Key Conversation Points

Out-of-Box Tools vs. Custom Tools
Mike shares how custom solutions go beyond simply answering what happened, allowing agencies to uncover why changes occur and make smarter, proactive decisions.

Building a Marketing Action Plan
Learn how to structure marketing efforts that align with your business goals, using data to drive consistent growth.

Balancing Automation and Human Expertise
Discover how automation and AI tools can streamline your processes, while still relying on human intelligence for interpreting data and refining strategies.

Scaling Ad Strategies Across Platforms
Explore how to manage data across Amazon, Walmart, Target, and Shopify, scaling your ad strategies seamlessly.

The Future of Amazon Ads
Gain insight into how emerging trends like TikTok-Amazon integration could change the landscape for Amazon-focused agencies.