eCommerce Reporting Blogs

What is a Pricing Strategy? A pricing strategy is a method used by businesses to determine the best price for their products or services. It

Web analytics is the process of collecting, measuring, analyzing, and reporting web data to understand and optimize web usage. It helps businesses and website owners

Server-side tracking is a method of collecting and processing user data from web and mobile applications directly on the server rather than on the client’s

Operational analytics is a specific type of business analytics focused on improving the efficiency and effectiveness of an organization’s day-to-day operations. While there are many

Market research is the process of gathering, analyzing, and interpreting information about a market, its customers, competitors, and industry trends. The primary purpose of market

In today’s digital age, engagement rate is a crucial metric for businesses and marketers. In this comprehensive guide, we will delve into the world of

Contribution margin is a financial metric that measures the profitability of individual items or product lines by calculating the difference between the sales revenue and

In today’s business landscape, customer engagement has become one of the most important metrics for measuring business success. Engaged customers are more loyal, spend more

Business Intelligence (BI) is a set of processes, tools, and techniques that transform raw data into meaningful and actionable insights for better decision-making. BI aims

A/B testing, also known as split testing, is a vital optimization technique used by businesses to make data-driven decisions. It involves comparing two or more

Google BigQuery is a fully managed, cloud-native data warehousing solution that allows you to analyze large and complex datasets using SQL. It is designed to

eCommerce: A Definitive Guide (2023) eCommerce (electronic commerce) is an integral part of today’s business landscape, and it’s only growing. It’s no surprise that more

Predictive analytics is the use of statistical techniques, machine learning algorithms, and other data analysis tools to identify patterns and relationships in historical data and