The milestone of setting up a data warehouse for an organization itself is a significant achievement! And of course, the next phase comes with its
Data integration essentially involves channeling enterprise data from various sources into one place. Data Integration Platforms and tools are focussed to provide a harmonized view
Why should brands invest 1% of revenue on data initiatives? If you are a brand making $10M in revenue, we would recommend budgeting 1%-2%, i.e.
How should Brands approach Customer 360? My first project at my very first job, was building a golden customer record. “Golden Customer Record”? What is
How to become Investor-ready from a Data Standpoint? Investors looking for the next big thing to invest in inherently go for companies that have a
It is not uncommon for D2C (Direct-to-Consumer) brands to complain to their web development agency about analytics tracking issues. D2C brands rely heavily on accurate
Direct-to-consumer (D2C or DTC) brands have been increasingly popular in recent years as more and more consumers turn to online shopping. However, these brands often
Are you Building a One-Person Data Team? You need to think again! As a company, we focus on helping brands make sense of their data.
How should Brand Owners think about their Data and Data Team? Building a brand is not easy. It requires passion, the commitment to take a