20% Elevation in Paid Search & 1.7 X Social Attribution

Weezie Towels, a luxury textile brand, is committed to crafting impeccable bath linens from 100% organic long-staple cotton. Founded by Liz & Lindsey, the brand focuses on delivering unparalleled quality and luxury to its customers.  

Weezie Towels, faced challenges in accurately attributing sessions for their Paid Search and Social channels, impacting their ability to optimize marketing strategies effectively.  

• Session Attribution Gaps: Difficulty in accurately attributing sessions to Paid Search and Social channels. 

• Limited Data Insights: Inability to evaluate the effectiveness of paid advertising efforts. 

• Suboptimal Marketing Decisions: Lack of accurate data hindered informed decision-making and campaign optimization. 

Saras Analytics stepped in to address these challenges and maximize the potential of Weezie Towels' Paid Search and Social campaigns. 

• In-Depth Data Analysis: Identified gaps and discrepancies in session attribution, providing a clear improvement roadmap. 

• Custom Channel Modeling: Implemented tailored models to ensure accurate attribution for Paid Search and Social. 

• Data Layer & Tag Management Optimization: Optimized Google Tag Manager (GTM) tags and data layers for precise tracking and comprehensive data collection. 

• GA4 Configuration: Applied industry best practices to configure GA4, aligning it with Weezie Towels' goals and enhancing analytics capabilities. 

The collaboration with Saras Analytics led to transformative results: 

• 1.7X Increase in Paid Search Attribution: Enhanced tracking demonstrated the impact of paid advertising efforts. 

• 1.2X More Sessions to Paid Social: A 20% increase in sessions expanded reach and engagement with potential customers. 

• 1.3X More Orders Captured: A 30% increase in orders highlighted the direct impact of improved attribution on revenue. 

By addressing attribution challenges through strategic interventions and data-driven solutions, Weezie Towels significantly enhanced their marketing performance. This transformation empowered them to make informed decisions, optimize campaigns, and drive business growth in the luxury bath linen industry.