20% Increase in AOV and 7x faster GA4 Implementation

Greater Than, a brand dedicated to providing the healthiest hydration drinks made from natural ingredients, gained unexpected popularity among nursing mothers. The brand successfully addressed maternal dehydration for over 300,000 moms throughout pregnancy, postpartum, and beyond. However, Greater Than faced significant challenges in attribution and analytics, limiting their ability to optimize marketing efforts. 

Greater Than, a brand dedicated to providing the healthiest hydration drinks made from natural ingredients, gained unexpected popularity among nursing mothers. The brand successfully addressed maternal dehydration for over 300,000 moms throughout pregnancy, postpartum, and beyond. However, Greater Than faced significant challenges in attribution and analytics, limiting their ability to optimize marketing efforts. 

Saras Analytics partnered with Greater Than to enhance their data analytics capabilities and ensure an effective GA4 implementation. 

• Effective GA4 Implementation: Enabled a swift transition, reducing implementation time significantly. 

• Comprehensive Data Collection: Ensured precise tracking for better decision-making and customer insights. 

• Training & Education: Conducted extensive training sessions to empower Greater Than’s team to leverage GA4 efficiently. 

Shopping Funnel Optimization: Enhanced data tracking to analyze and reduce cart abandonment rates.

The strategic improvements led to remarkable growth and optimization: 

• 20% Increase in AOV: Data-driven decision-making improved targeted marketing and product recommendations. 

• 8% MoM Increase in Conversion Rates: Improved funnel tracking helped reduce cart abandonment. 

• Enhanced Decision-Making: Custom training enabled better insights for marketing and customer engagement. 

The company now benefits from precise data insights, empowering them to refine campaigns, boost conversions, and enhance customer satisfaction. 

Want to replicate Greater Than's success? Download the full case study now!