Customer Analytics
Aiming for Higher LTV with Lower CAC this 2025?
Fuel your growth by reducing churn, increasing AOV, and driving smarter upselling and cross-selling strategies for your omnichannel
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No More Struggle
Get the Answers You Need to Drive High-LTV, Low-CAC Results
Who are your top-spending, long-term customers?
Which channels deliver them at the lowest cost?
What product mix keeps them coming back?
Which campaigns drive results—and how often should you run them?
How do you maximize retention for lifetime value?
Do you have confident answers to these questions?
If you do, you're in good hands. But if you're unsure or struggling to connect the dots, it's time to see how Saras can help you ease your pain
Indispensable growth levers with more nuanced and detailed insights for your decision-making:
Cohort Analysis
You can’t effectively manage CAC if you don’t know your LTV. Cohort behavior analytics ensures that you understand the true value of your customers—and where to find more of them.
Acquisition Marketer
Pinpoint high-value cohorts to create lookalike and adjacent audiences.
Discover which acquisition channels and products attract the best customers.
Drive personalized campaigns by understanding spending habits.
Retention Marketer
Identify why certain cohorts have higher LTV.
Design email marketing campaigns with the right products at the right time.
Convert insights into retention strategies that drive long-term loyalty.
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Finance Team
Understand your payback period with precision.
Accurately forecast LTV to align budgets and growth strategies.
Ensure balance between CapEx and stock-outs.
Cohort Analysis
The Saras Edge
AI/ML-powered analytics to surface deeper trends.
Unified dashboards for acquisition, retention, operations, and finance teams.
Fully customizable KPIs tailored to your business needs.
Expert consultants delivering actionable insights.
Flexible pricing options to suit different growth stages.
Customer Segmentation
Empowering you to create hyper-custom segments that deliver bespoke experiences.
What All Things You Can Do ?
Build micro-segments based on behaviors, demographics, purchase patterns, and intents.
Visualize customer migrations between segments to proactively address churn.
Revive dormant customers with first-party data connections.
Use AI-ready datasets to forecast segment performance and customer intentions.
Customer Segmentation
The Saras Edge
Purpose-built for eCommerce brands, and not a generic segmentation tool.
Deep integration with acquisition, retention, and finance workflows.
Breadth and depth of KPIs that matter most.
Expert consulting to ensure segmentation strategies align with business goals.
API-driven integrations and plug-and-play capabilities for seamless data flow.
Marketing Attribution
In a post-cookie world, traditional attribution models fall short. Saras offers multi-touch attribution that’s precise, flexible, and privacy-compliant.
What Makes Saras Attribution Different?
First-Party Focus: Eliminate inconsistencies from external sources.
Custom Weighting: Assign channel weights based on your business strategy.
Beyond Traditional Channels: Track podcasts, TV ads, affiliates, influencers, post purchase survey and weighted attribution..
Privacy-Ready: Stay compliant with tightening regulations while maximizing ROI.
Marketing Attribution
The Saras Edge
Comprehensive dashboards for marketers and finance teams.
AI-driven insights for optimizing marketing spend.
Plug-and-play integrations with platforms like Shopify, GA4, and Blotout.
Expert consultants to guide your attribution strategy.
Customer 360 (C-360)
Gain a complete view of your customer data by unifying over 200+ connectors. Saras’ C-360 combines third-party data enrichment with robust analytics to deliver unparalleled insights.
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Customer 360
The Saras Edge
Full-spectrum data collection for acquisition, retention, and finance teams.
Advanced AI/ML capabilities to uncover trends.
Total ownership of your infrastructure and data security.
Rapid integration with customizable APIs and technical documentation.
Read some of our best Case Studies
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$900,000
Incremental Rev
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20%
Increase in AOV
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20%
Elevation in Paid Search
From Acquisition to Retention, Saras is your Trusted Partner
We answer all your queries
How can Saras Analytics help in reducing customer churn?
The platform identifies patterns and early indicators of churn, such as declining activity or purchase frequency. Businesses can then use these insights to implement retention strategies, like personalized offers or loyalty programs.
How does Saras Analytics help businesses track customer lifetime value (LTV)?
By analyzing purchasing habits, repeat behavior, and long-term engagement, Saras Analytics calculates LTV metrics. These insights enable businesses to prioritize high-value customers and design strategies to increase profitability.
What types of insights does Saras Analytics provide?
Saras Analytics offers insights into customer retention, segmentation, marketing attribution, revenue growth, and operational efficiency. Its tools help businesses identify high-value customers, optimize marketing spend, and track ROI effectively.
What makes Saras Analytics' cohort analysis unique?
Saras Analytics’ cohort analysis is powered by AI/ML algorithms, offering deeper insights into customer behavior. It helps businesses accurately forecast LTV, optimize CAC, and uncover trends that drive long-term customer value.
How does Saras Analytics support omnichannel businesses?
Saras Analytics provides unified dashboards and tools designed for omnichannel businesses, enabling seamless integration of customer data across platforms. It empowers businesses to optimize acquisition, retention, and operational strategies across all sales channels.
How does cohort analysis improve customer retention?
Cohort analysis groups customers based on shared characteristics or behaviors, like acquisition month or first purchase category. By analyzing these groups over time, businesses can identify retention trends, address churn factors, and refine strategies to keep customers engaged.
What sets Daton Pulse apart?
Daton Pulse offers eCommerce brands a tailored solution providing comprehensive insights into marketing performance across sales channels. Dive into KPIs and gain deeper customer insights, empowering data-driven decisions for growth in the online marketplace.
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