$1.1M Uplift in Incremental Sales by Saras Pulse

Faherty, a leading omnichannel apparel and accessories brand, needed a data-driven approach to optimize customer engagement and maximize revenue.

• Lack of Data-Driven Strategy: No clear data roadmap for customer insights. 

• Ineffective Customer Segmentation: Existing CDP platform failed to drive revenue growth. 

• Scaling Direct Mail Campaigns: Needed better audience targeting for catalogs & guidebooks. 

Saras Pulse provided a complete picture of their customers, which helped Faherty to devise a personalized data-driven marketing strategy: 

• Advanced Customer 360 & CLTV Analysis – Built micro-segmentation for precise targeting. 

• Incrementality Testing – Measured the effectiveness of direct mail (Guidebook & Catalog). 

• Audience Refinement – Identified high-value customers for personalized outreach. 

• Optimized Ad Spend – Improved efficiency while reducing overall marketing costs. 

✅ $1.1M Incremental Revenue (+46% YoY Growth)  

✅ +55% Increase in Return on Ad Spend (RoAS)  

✅ 5% Reduction in Ad Spend  

✅ Higher Customer Revenue Activation – Dormant customers re-engaged through direct mail 

Using Saras Pulse, Faherty successfully transformed its customer strategy, driving measurable revenue growth and marketing efficiency. Saras is the right partner if you’re looking to optimize customer engagement and drive sales through data analytics. 

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