About
Bare Performance Nutrition (BPN) is a leader in the food and nutrition industry, known for its high-quality supplements. The brand sought to optimize its sales strategy, streamline inventory management, and boost customer lifetime value (LTV).


The Challenges
Inventory Inefficiencies: Overstocking and understocking led to revenue leakage.
Customer Retention: Despite a strong brand presence, repeat purchases were inconsistent.
Data Fragmentation: Disjointed analytics made strategic decision-making difficult.
Scaling Paid Marketing: Needed to enhance advertising efficiency while controlling acquisition costs.
The Solution
HVC implemented a data-driven marketing strategy tailored to BPN's needs:
AI-Powered Inventory Forecasting: Prevented stockouts and optimized fulfillment.
Personalized Customer Journeys: Enhanced email, SMS, and retargeting campaigns.
Advanced Analytics & Attribution Modeling: Improved visibility into customer behavior and ad performance.
Performance-Optimized Paid Media Strategy: Increased ROAS while reducing CPA.
The Outcomes
✅ $9M Incremental Revenue Growth
✅ +30% Increase in Customer Lifetime Value (LTV)
✅ 25% Boost in Repeat Purchase Rate
✅ 20% Higher ROAS on Paid Channels
✅ 50% Reduction in Inventory Holding Costs
Through strategic optimization and cutting-edge technology, BPN not only achieved exponential growth but also built a sustainable, scalable model for continued success.
If you're in the food and nutrition space looking to drive revenue growth, optimize inventory, and boost customer retention—partnering with HVC is the key.
Want to replicate BPN's success? Download the full case study now!