Amazon KPI Guide 2022

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Posted On: 20 Mar, 2022
Last Updated On: 11 Apr, 2022

Amazon Key Performance Indicators Guide 2022 helps to measure how successful your online business has been supplementing against established benchmarks. The information provided by the Amazon Key Performance Indicators Guide can be used to determine what areas need more attention and what is working well. Most of these parameters are crucial for obtaining a place in the buy box and in getting new orders. Saras Analytics will enable your e-commerce business to know all the critical Amazon indicators you require and how to maintain your account successfully to aid your business growth. Learn how it works!

Table of Contents

  1. What is an Amazon Key Performance Indicator (Amazon KPI)?
  2. Why is an Amazon Key Performance Indicator (Amazon KPI) important?
  3. What can Amazon Key Performance Indicator (Amazon KPI) be useful for?
  4. How does Amazon Key Performance Indicator (Amazon KPI) work?
  5. What to expect from Amazon Key Performance Indicator (Amazon KPI)?
  6. Top 25 Amazon Key Performance Indicators for 2022
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What is an Amazon Key Performance Indicator (Amazon KPI)?

Amazon Key Performance Indicators, better known as Amazon KPIs, are defined as quantifiable measures that are used to determine how well a company is performing in different aspects of the business in comparison to the goals that are set. For an Amazon seller like you, there are more than a few Key Performance Indicators (Amazon KPIs) that should be tracked since the success of your business depends on identifying them and paying careful attention to what they are telling you.

Why is an Amazon Key Performance Indicator (Amazon KPI) important?

It is a renowned fact that Amazon is one of Earth’s biggest and most composite e-commerce exposition. With periodical updates, sellers are equipped with powerful analytical tools, global selling options, and multi-channel fulfillment competencies. It also equips them to carry out sales campaigns, logistics, marketing, customer support, and other features of online selling from one single seller central dashboard. Amazon Key Performance Indicators (Amazon KPIs) are useful to measure the extent to which important objectives are in operation or to what degree they have been accomplished.

What can Amazon Key Performance Indicator (Amazon KPI) be useful for?

Amazon Key Performance Indicators (Amazon KPIs) are part and parcel of virtually every online business. Simply put, Amazon Key Performance Indicators (Amazon KPIs) assist in determining progress over a set period against established benchmarks. The information provided by these Amazon Key Performance Indicators can then be used to get fully aware of the outcomes and thereby develop and strengthen pre-existing key areas of performance and work towards better performance.

It makes it challenging for sellers to get aware of the effectiveness of marketing and progress areas. That’s why implementing Amazon marketing Key Performance Indicators (Amazon KPIs) or having an Amazon KPI dashboard is vital for success. Amazon Key Performance Indicators will give your insight into your Amazon Account Health including everything from product pricing, marketing strategies, customer satisfaction, and more.

How does Amazon Key Performance Indicator (Amazon KPI) work?

Amazon Key Performance Indicator (Amazon KPI) works mainly to visualize a comparison between a key-value and its target value. Amazon Key Performance Indicator (Amazon KPI) displays a value comparison, the two values being compared, and a progress bar.

What to expect from Amazon Key Performance Indicator (Amazon KPI)?

Amazon Key Performance Indicator (Amazon KPI) spells your Ecommerce Success. Your E-commerce goals and Amazon Key Performance Indicators (Amazon KPIs) should be strategically aligned to convert more customers and drive higher profits. This is the success mantra to work smart to sell more.

  • It is the best idea to reduce Product Sales lost due to out-of-stock. Amazon Key Performance Indicators (Amazon KPIs) include current inventory, Estimated Lost Sales (Units), Avg. Unit Sales per Week, Sales Rank to name a few.
  • Sincere efforts should be made to boost sales in a planned way. Amazon Key Performance Indicators (Amazon KPIs) include daily sales, conversion rate, site traffic.
  • Increase Buy Box Wins consistently and progressively. Amazon Key Performance Indicators (Amazon KPIs) include Amazon Feedback rating, customer service metrics, Late Shipment Percentage, Refund Requests.
  • Increase conversion rate in a planned way and try to reach the optimum output. Amazon Key Performance Indicators (Amazon KPIs) include conversion rate, shopping cart abandonment rate, associated shipping rate trends, competitive price trends.
  • Increase Amazon Feedback rating percent depending upon the number of customer inquiries. Amazon Key Performance Indicators (Amazon KPIs) include the number of times you have late shipments, the total number of customer service inquiries, Feedback score tracking.
  • Work towards reducing customer service calls by half in the next 6 months. Amazon Key Performance Indicators (Amazon KPIs) include service call classification, identifying pages visited immediately before the call, events that lead to the call.

Top 25 Amazon Key Performance Indicators for 2022

Amazon Seller Key Performance Indicators (Amazon KPIs) are a valuable tool not only for ascertaining opportunities that will enable you to identify your advertising strategy but also for providing proper insight into the overall channel performance for executives. Following are some KPIs (key performance indicators) and metrics that have been extensively used to analyze data for businesses and clients.

Most of the sellers look at the basic metrics that Amazon provide that include:

  • Sales
  • Profit
  • Inventory (on hand)
    • Though these metrics are the cornerstones for your e-commerce business, they cannot give you an in-depth analysis of your Amazon business. They are great to track if you are at the initial stages of the inception of your e-commerce store. However, these will not provide you with the right direction to track your business objectives from a long run perspective. You need to have a key purview and knowing about the right way how to do Amazon KPI analysis to scale your business.

      Let’s dive into a few of the Amazon KPIs that aid your business growth.

      1. Amazon Advertising Cost of Sales KPI (Amazon ACoS KPI)
      2. Amazon Total Advertising Cost of Sales KPI (Amazon TACoS KPI)
      3. What is the difference between Amazon Advertising Cost of Sales KPI (Amazon ACoS KPI) and Amazon Total Advertising Cost of Sales KPI (Amazon TACoS KPI)?
      4. Amazon Return On Ad Spend KPI (Amazon ROAS KPI)
      5. Amazon Cost Per Acquisition KPI (Amazon CPA KPI)
      6. Amazon Click-Through Rate KPI(Amazon CTR KPI)
      7. Amazon Average Order Value KPI (Amazon AOV KPI)
      8. Amazon Ad Conversion Rate KPI
      9. Amazon Organic Conversion Rate KPI
      10. Amazon Percent of Sales New to Brand KPI
      11. Amazon Inventory Performance Index KPI
      12. Amazon Order Defect Rate KPI
      13. Amazon Perfect Order Percentage KPI
      14. Amazon Glance Views KPI
      15. Amazon Product Conversion Rate KPI
      16. Amazon Percentage Buy Box Fast Track KPI (for vendors)
      17. Amazon Replenishable Buy Box Fast Track KPI (for vendors)
      18. Amazon Percentage Replenishable Out of Stock KPI
      19. Amazon Views on non-replenishable items KPI (for book vendors)
      20. Amazon Pre-fulfilment Cancellation Rate KPI
      21. Amazon Late Shipment Rate KPI(LSR KPI)
      22. Amazon Unit Session Percentage Rate (Conversion) KPI
      23. Amazon Valid Tracking Rate (VTR) KPI
      24. Buyer-Seller Contact Response Time KPI (CRT KPI)
      25. Amazon Product Ranking KPI

      1. Amazon Advertising Cost of Sales KPI (Amazon ACoS KPI)

      The Amazon Advertising Cost of Sales (Amazon ACoS) is relevant to the Ad spend / revenue of a particular business concern. The Amazon Advertising Cost of Sales (Amazon ACoS) will be found when Amazon calculates ACoS both in the Vendor Central and Seller Central ad interfaces. Amazon Advertising Cost of Sales measures the performance of Amazon ad campaigns using the following formula: ACoS = (Ad spend/Ad revenue) X 100. Using Amazon Advertising Cost of Sales (Amazon ACoS), your company can see how much you spend on Amazon advertising compared to how much you earn from it. The Advertised Product Report and Search Term Report work as well, but there will be some small attribution discrepancies.

      Amazon Advertising Cost of Sales KPI (Amazon ACoS KPI) is the most preferred method of delivering campaign and keyword profitability data, it’s important to know this metric and its ranges at the account level, the product category, and the traffic segment level.

      2. Amazon Total Advertising Cost of Sales KPI (Amazon TACoS KPI)

      Amazon Total Advertising Cost of Sales (Amazon TACoS) is relevant to the Ad spend / total revenue of a business concern. In a nutshell, Amazon’s Total Advertising Cost of Sale also referred to as TACoS measures advertising spend relative to the total revenue generated. Amazon’s Total Advertising Cost of Sales will provide better insight into the long-term growth of a brand. Amazon Total Advertising Cost of Sales (Amazon TACoS) metric can be calculated, first, you must calculate total your ad spend for a fixed period/Ad revenue X 100. Then you must to go to the Detail Page Sales and Traffic Report by your Amazon Standard Identification Number (ASIN) in the Business Reports section of Seller Central. Through the same fixed window, you must make a total of your Ordered Product Sales column; this will be your denominator. This number takes your account Amazon Advertising Cost of Sales KPI (Amazon ACoS KPI) and expands it to a more global level of analysis. Gauging what percentage of your total revenue to your ad spend currently stands at can help unlock growth opportunities and further contextualize your ad efforts for colleagues or executives looking to analyze profitability in multiple channels. (Note: Third-party sellers only.)

      3. What is the difference between Amazon Advertising Cost of Sales KPI (Amazon ACoS KPI) and Amazon Total Advertising Cost of Sales KPI (Amazon TACoS KPI) (Amazon TACoS KPI)?

      Amazon Advertising Cost of Sales KPI (Amazon ACoS KPI) metric shows us the relationship between the expenses and the income of our campaigns in the Marketplace. That is, it will reflect how Ads are faring on Amazon and their profitability. From a logical purview, if the expenses are less than your margin of profit, it reflects that your campaign is promising and is on a profitable note. Additionally, to define if your ad is profitable or not, you can look at the ACoS together with other metrics such as Total Clicks, Impressions, Total investment in the ad campaign, and General sales to have a reasonable picture of the situation. While Amazon Total Advertising Cost of Sales KPI(Amazon Tacos KPI) relates to showing ad spend relative to total sales generated as it is evident that the Amazon Total Advertising Cost of Sales KPI (Amazon Tacos API) offers a more complete picture than Amazon Advertising Cost of Sales KPI (Amazon ACoS KPI). Of course, no one measurement can reflect all aspects of your business. But tracking Amazon TACoS over time can show how your ad spends appears to be helping to increase organic sales. An ideal percentage is subjective and depends on what you are trying to do. However, the lower your TACoS the better, just like with ACoS. For a mature product, 10-15% can be considered “healthy”.

      There are two main ways to control and decrease this metric, and the inverse of these measures will increase.

      • Your ACoS will show a decreased value by spending less and more effectively on advertising.
      • You can increase the percentage of organic sales of your products

      It is not enough to have a low TACoS alone, you must also have to maintain it. There are a few established trends to watch out for when it comes to your TACoS: decreasing, increasing, or stagnant.

      A Decrease in TACoS means that you have an accelerated and high volume of sales and that your organic sales are showing a progressive trend.

      An Increase in TACoS represents an increase in your ad spend, but your organic sales are not showing a promising trend and an upward surge.

      A Stagnant TACoS represents a good account status and marks for consistency in overall sales volume.

      4. Amazon Return On Ad Spend KPI (Amazon ROAS KPI)

      The Amazon Return On Ad Spend KPI is relevant to the Ad revenue/Ad Spend of business concern for a particular period. Amazon Return on Ad Spend (Amazon ROAS) metric can be calculated via the Targeting, Search Term, or Advertised Product Report both in the Vendor Central and Seller Central ad interfaces. Amazon has also begun to roll out this metric in many of its reports on a per-Amazon Standard Identification Number (per-ASIN) or per-campaign basis. Amazon Return On Ad Spend KPI (Amazon ROAS KPI) is another angle from which to measure profitability. Since Amazon Return On Ad Spend KPI (Amazon ROAS KPI) is a much more common metric than Amazon ACoS in the paid search and digital marketing landscape, it’s useful to have this calculation handy while going through the Amazon ad performance across channels.

      5. Amazon Cost Per Acquisition KPI (Amazon CPA KPI)

      Amazon Cost Per Acquisition KPI (Amazon CPA KPI) is related to the Ad spend / orders, the optimum number of Ads in relevance to the number of Orders in any period of a business concern. Amazon Cost Per Acquisition KPI(Amazon CPA KPI) metric can be calculated by referring to any of the three ad reports mentioned above and totaling and dividing the Spend and Orders columns. You have to make sure to consider total orders driven by your ads, but not by business-level orders, to get an accurate measurement. Amazon Cost Per Acquisition KPI (Amazon CPA KPI) measures the aggregate cost to acquire a shopper on a campaign, traffic segment, or channel level. Amazon Cost Per Acquisition KPI (Amazon CPA KPI) is great for measuring the effectiveness of campaigns and their underlying strategies. Establishing the desired Cost Per Acquisition (CPA) range can drive both profitability and targeted reach.

      6. Amazon Click-Through Rate KPI (Amazon CTR KPI)

      Amazon Click-Through Rate KPI(Amazon CTR KPI) is also known as Amazon CTR. Amazon Click-Through Rate (Amazon CTR) is a metric showing the percentage of people who view ads with a call to action that leads to clicks. Amazon Click-Through Rate KPI (Amazon CTR KPI), the metric can be found in the Advertising section of Campaign Manager. Each campaign and keyword have its Click-Through Rate (CTR) in your Campaign manager. Amazon Click-Through Rate (Amazon CTR) is a metric available in both the Search Term and Targeting Reports for vendors and sellers. Amazon Click-Through Rate KPI (Amazon CTR KPI) metric is also an option within the Seller Central interface. In the reports, The Amazon Click-Through Rate Key Performance Indicator (Amazon CTR KPI) metric is on a per-keyword or per-search-term basis. To calculate a total Click-Through Rate (CTR), you must sum up the total number of Clicks and total number of Impressions columns and then divide clicks by Impressions. This provides a great insight as to Amazon Click-Through Rate (Amazon CTR Rate) is a great way to gauge the effectiveness of ads, their content, and the keywords driving those ads. Campaigns, keywords, or Amazon Standard Identification Numbers (Amazon ASINs) with an especially low Click-Through-Rate (Amazon CTR) could indicate poor product-keyword alignment or reveal unprofitable search term traffic to avoid.

      7. Amazon Average Order Value KPI (Amazon AOV KPI)

      Amazon Average Order Value KPI (Amazon AOV KPI) is regarding the Revenue/orders related to a particular business. Amazon Average Order Value (Amazon AOV) KPI metrics can be found in the Search Term, Targeting, and Advertised Product Reports. For a business-level calculation in Seller Central, you can use the same metrics within the Detail Page Sales and Traffic Report by Amazon Standard Identification Numbers (Amazon ASINs). This gives a deep insight as to how to Calculate Amazon Average Order Value (Amazon AOV) at the account, product category, and traffic segment levels, which in turn unlock many insights concerning the changes in customer order size over time.

      8. Amazon Ad Conversion Rate KPI

      Amazon Ad Conversion Rate KPI (Amazon Ad Conversion Rate KPI) is the percentage of clicks on your ad that converts into sales later. The average conversion rate on Amazon is 9.87%. A good conversion rate is between 2%-5%. If the Conversion Rate shows an upward surge of 0.05%, it means that it’s positive and it will be a big deal. Moreover, a point of mention here is that renowned brands enjoy better results. In a nutshell, your conversion rate can be defined as the total percentage of users or visitors that complete a specific action. The action can be anything – a new purchase, a new download or signup, etc. Amazon Ad Conversion Rate is available at the account level within the Seller Central interface and is also listed in the Targetting, Search Term, and Advertised Product Reports on both the keyword and Amazon Standard Identification Number at the Amazon ASIN level.

      9. Amazon Organic Conversion Rate KPI

      Amazon Organic Conversion Rate KPI regarding Total order Items/Sessions can be found in the Detail Page Sales and Traffic Report by Amazon Standard Identification Number (Amazon ASIN) within Seller Central’s Business Reports section. Calculating your Amazon Organic Conversion Rate at the Amazon Standard Identification Number (Amazon ASIN) and product catalog level can provide even more context for your advertising, listing optimization, and product launch efforts. Further, you can track your global Amazon conversion rate over time, which can shed light on buying patterns, category seasonality, and the effects of price changes. It should be noted that it applies to third-party sellers only.

      10. Amazon Percent of Sales New to Brand KPI

      Amazon Percent of Sales New to Brand KPI is relevant to New-to-brand revenue/ad revenue. The new-to-brand revenue (sales) and ad revenue (sales) can be found in Seller and Vendor Central Campaign Manager. Analyzing your percentage of sales that are from new customers can provide insight into how many new customers are getting for the business by your ads. Sales are considered new-to-brand if the shopper has not purchased a product from your brand within the past 12 months. Additionally, new-to-brand data is only available for Sponsored Brands and Amazon Demand Side Platform (Amazon DSP) currently.

      11. Amazon Inventory Performance Index KPI

      One of the latest additions to Amazon Seller KPIs (Amazon Seller KPIs) is the Amazon Inventory Performance Index KPI. Amazon Inventory Performance Indicator KPI is a metric that determines how well you are managing your inventory and stocking up products that are in demand. The score ranges from 0 to 1000. A score below 350 indicates that your account has issues, and you need to improve it. A score above 400 indicates that your account is performing well. You need to monitor your account health to keep an eye on the Amazon inventory dashboard and act upon suggestions that Amazon has to offer.

      12. Amazon Order Defect Rate KPI

      Amazon Order Defect Rate KPI (ODR KPI) is a performance metric that Amazon uses to rate the seller’s customer service standards. The Amazon Order Defect Rate is calculated based on the number of times the negative metrics were incurred divided by the number of overall orders received within a given period. Amazon Order Defect Rate is reflective of negative feedback given by buyers on the Amazon platform, Amazon Chargeback claim left by buyers, and Amazon A-Z Claim. If it is proven that the claims are fraudulent, Amazon will protect the sellers from such fraudulent practices. Amazon strives to set the bar high for this KPI. It will allow the order defect rate under 1%, past this number, you will get a warning message, and your account is likely to get suspended. Amazon Order Defect Rate KPI acts as a key seller performance Amazon metric for any business.

      13. Amazon Perfect Order Percentage KPI

      Amazon Perfect Order Percentage KPI is a key metric of Amazon and for every business, the emphasis is to optimize the Order Percentage. It means orders are accepted, processed, and fulfilled as they should be. You must track your products in the inventory, packaging, and ship them to the customer to maintain an optimum order percentage.

      14. Amazon Glance Views KPI

      Amazon Glance Views Key Performance Indicator (Amazon Glance Views KPI) gives information about how many times a product detail page is viewed. Sellers and many vendors may often confuse Glance Views metric with Impressions. The primary difference lies in whether someone viewed a Product Detail Page, which is also called an ASIN Detail Page or another visual element, such as an advertisement. Customer Glance Views will enable you to understand the number of viewers who are interested in your product. Besides, there are several other ways to interpret Glance views. Amazon will use Glance Views to understand the demand for your product. More demand for the product results in more volume of purchase orders.

      Amazon Glance views allow you to do the following Amazon KPI analysis.

      • Amazon Product Conversion Rate KPI
      • Amazon Percentage Buy Box Fast Track KPI (for Amazon vendors)
      • Amazon Percentage Replenishable Buy Box Fast Track KPI (for vendors)
      • Amazon Percentage Replenishable Out of Stock KPI
      • Amazon Views on non-replenishable items KPI (for book vendors)

      15. Amazon Product Conversion Rate KPI

      The Product Conversion Rate gives you the details of how many buyers purchased your product after landing on your product page. Amazon Product Conversion Rate = Total Orders/ Customer Glance views

      16. Amazon Percentage Buy Box Fast Track KPI (for vendors)

      Amazon Percentage Buy Box Fast Track KPI Metric is exclusive for Amazon vendors. It gives you how frequently a fast-track offer is included on the product page. Amazon Percentage Buy Box Fast Track = (Glance views with a fast-track offer / Total customer glance views) *100

      17. Amazon Replenishable Buy Box Fast Track KPI(for vendors)

      The Amazon Replenishable Buy Box Fast Track KPI is another KPI for vendors on Amazon. The Amazon Replenishable Buy Box Fast Track KPI metric gives the frequency that the Fast Track offer is shown to the customers on replenishable items. Amazon Percentage Replenishable Buy Box fast track = (Fast Track customer glance views on Replenishable Items / Total customer glance views on Replenishable Items) *100

      18. Amazon Percentage Replenishable Out of Stock Key Performance Indicator

      Amazon Replenishable Out of Stock is an essential metric that helps you to know the percentage of sales that you missed out on due to the product or item being out of stock. Amazon Replenishable out of stock Key Performance Indicator = (No. of Glance views when the product is out of stock/Total no. of glance views) * 100

      19. Amazon Views on non-replenishable items KPI(for book vendors)

      Amazon Views on non-replenishable items KPI (for book vendors) metric is exclusive for Amazon Book Vendors. Percentage Views on non-replenishable items help you identify the titles which can be moved to the manufactured-on-demand process as the shoppers are interested in the item. Amazon views on non-replenishable items = (Customer glance views on non-replenishable product/ Total customer glance views of the product) *100

      20. Amazon Pre-fulfilment Cancellation Rate KPI

      Amazon Pre-fulfillment Cancellation Rate KPI is the percentage of seller-initiated order cancellations before the order is shipped divided by the total number of orders. It means that the situation usually occurs when the merchant did not possess the declared number of products. Amazon recommends that sellers maintain a pre-fulfillment cancellation rate of zero or less than 2.5% to avoid suspension. High pre-fulfillment cancellation rates can be prevented by proper inventory management. The ideal practice is to show the actual quantity of goods in your inventory section or be ready to quickly find the optimum volume required.

      21. Amazon Late Shipment Rate KPI (LSR)

      Amazon Late Shipment Rate Key Performance Indicator (LSR KPI) represents orders ship confirmed after the expected ship date as a percentage of total orders, over both a 10-day or a 30-day period. LSR only applies to seller fulfilled orders. Amazon Late Shipment Rate Policy is that sellers should maintain an LSR under 4% to sell on Amazon. An LSR above 4% may result in account deactivation. If your account is deactivated due to not meeting the LSR requirement, you will receive a Performance Notification in Seller Central. Within the notification, you will find steps on how to submit a plan of action (POA) for reinstatement.

      Late Shipment Rate Calculation

      The Late Shipment Rate is the number of seller-fulfilled orders that are ship confirmed after the expected ship date divided by the number of seller-fulfilled orders in the time of interest.

      Tracking Number Validation

      Amazon will validate tracking details, including the carrier’s name and tracking ID, for all seller-fulfilled packages.

      You will need to provide the following information when confirming a shipment:

      • The name of the carrier
      • The specific delivery service used for all seller-fulfilled orders
      • The tracking ID for all seller-fulfilled orders that are shipped with a tracking method
      • Maintaining a healthy late shipment rate
      • Ship orders on or before the expected ship date
      • Confirm orders as soon as you hand the package over to the carrier
      • Always monitor your late shipment score.
      • It is important to confirm the shipment of orders by the expected ship date so that customers can see the status of their shipped orders online. Orders that are ship confirmed late may negatively impact customer experience and lead to increased claims, negative feedback, customer contacts, or both.

        Note: Expected ship dates are adjusted for national holidays.

        22. Amazon Unit Session Percentage Rate (Conversion) Rate KPI

        If the Unit Session Percentage Rate of your products is high, it is an indication that your products are good, and consumers are buying them regularly. On the other hand, it is low, which shows that you need to adopt a better strategy to improve product performance. If the Unit Session Percentage Rate is low Amazon will not suspend your account. But you must make efforts to optimize this metric to keep it high, make best efforts to list a positive page rank, and thereby boost sales volume. This will require your strategy to adopt certain measures like attracting leads and ensuring you keep and maintain a competitive pricing policy, use Amazon’s fulfillment service, collect feedback, and submit the same regularly.

        23. Amazon Valid Tracking Rate (VTR) KPI

        Valid Tracking Rate is the most understandable of all Amazon Seller Metrics. It displays the number of orders with valid tracking numbers of the shipment sellers accountable for. The platform automatically checks to track numbers in the global database, so your task is to always indicate real tracking numbers. When you do this, you’ll have no problems with this rating. This metric refers to your order tracking numbers and should ideally be less than 5%.

        24. Buyer-Seller Contact Response Time (CRT) KPI

        Amazon CRT metric shows the number of queries you have processed within the last 24 hours, even including weekends. If you don’t respond on time, such behavior can negatively impact the customer service performance, so answering the messages promptly and with care should be your highest priority.

        25. Amazon Product Ranking KPI

        Amazon Product Ranking KPI is one of the crucial Amazon metrics sellers should be aware of on the Amazon ecosystem. Buyers choose Amazon for a specific reason, to shop for specific products. They rarely idly surf the net, and most of them will utilize the search option to find what they need. Plenty of users won’t scroll until the last page of the search results. That’s why the product ranking KPI is pivotal. You aim to get the bestseller rank in a relevant category to be on the very first page of the results.

      What is Amazon Buy Box Percentage? How is Amazon Buy Box Percentage calculated?

      Amazon Buy Box Percentage is the percentage of page views where the Buy Box appeared on the page for customers to add your product to their cart. Amazon Buy Box Percentage is lowered when the product was out of stock. Amazon Buy Box would result in the customer purchasing from another seller.

      Your product was not available for purchase using the Amazon Buy Box, most commonly if you’re selling a used item that appears on the “Other buying options” page. It is very important to note that the Amazon Buy Box Percentage will only tell you whether your product is likely to be purchased by a customer who clicked the Buy Box when they viewed the product details page.

      Now is the right time to get started if you have never looked at the Amazon Seller Central Business Reports before.

      Conclusion

      These are some valuable insights that define your Amazon KPIs analysis. We know every business is unique, and the list of KPI recommendations varies with the type of business and goals of individual teams. Tracking these KPIs will boost your Amazon account health in the long run and help you to stay in the good books of Amazon. Finally, Amazon Key Performance Indicators will enable you to get awareness about measuring visitors, cart abandonment, monthly sales, and many other factors to get success in the long run.

      Read More

      Amazon Vendor Central Guide 2022 Amazon Buy Box Guide 2022 Amazon Reports 2022
      Amazon Sponsored Products Vs Sponsored Brands Amazon PPC Advertising Guide 2022 Amazon Seller Central Guide 2022
      Amazon Seller Central Vs. Vendor Central Amazon Brand Registry Guide 2022 Amazon Brand Analytics Guide 2022
      Amazon Attribution Guide 2022 Amazon Aggregators 2022 Amazon Business Reports 2022
      Amazon Advertising Cost Of Sales: ACoS Guide 2022 Amazon API Guide 2022 Amazon FBA Guide 2022
      Amazon ASIN Guide 2022    

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