Why is Tag monitoring important?
Platform upgrades, platform changes, code changes, browser upgrades are just some reasons for why your tags need constant attention because any of these changes can break your tags. In addition to this, every marketing platform you add to your marketing stack or every new campaign that you run adds another layer of tagging to your site. At any point in time, your tags can break and go unnoticed for a long time. Tagging is critical to capture information about your users for use in marketing and conversion optimization.
We can also help you use this data to improve conversions on your site.
Our approach to
ensuring healthy data
Step 1 - Continuous Monitoring
Our robust automated error monitoring process ensures no tag issues go unnoticed. Our analysts assess these errors and communicate with you on the changes that are needed to remedy the problem.
Step 2 - Business Rules
Are you adding a new marketing channel? A new partner? New landing page? Changing your subscription provider? These types of changes happen in a business often and have an impact on tagging. Our analysts help you determine the tagging plan and the data that needs to be captured.
Step 3 - Tag Maintenance and Improvement
We use GTM to manage all tagging activity on your site. Our analysts implement the tagging that is needed to capture essential data as business rules, website, marketing, and platforms change. Once our analysts receive an alert from our automated error monitoring, they proceed to take timely remedial measures working in tandem with you.
Saras Analytics team has good understanding of data analytics. They approach any problem by going to its core. They are dedicated and have good response time. We started working with them to make some fixes in Google Analytics. This led to them working on the reporting and insight generation projects. They also helped us with the creation of standardised reports on customer, product and campaign analysis.
Vice President, Marketing
We were facing a challenge in correctly attributing sales, conversion and other metrics to the right acquisition channels. We partnered with Saras Analytics to do a thorough audit of our Google Analytics setup and help us correctly set up our Google Tag Manager for our account. With their help, we are now able to correctly map the relevant events of our users as they navigate on our website in their shopping journey. I recommend the Saras Analytics team for their thorough understanding of GA and GTM and for always being approachable in helping us solve our problems.
Chief Executive Officer
“ We migrated our website hbrascend.org to a single page application and were facing issues with data inaccuracy in Google Analytics. We hired Saras Analytics to help us set up our Google Analytics and extract more value out of our data. We’re very pleased with the results as we are now able to accurately measure the user journey and behavior and are able to make data backed decisions to further enhance the user experience. I strongly recommend Saras Analytics for their expertise in web analytics and a keen business sense for very high quality of deliverables.”
Marketing & Analytics Head, HBR Ascend
“ I have had the opportunity to Work with Saras Analytics with 2 firms that I have been a part of Kalkifashion.com and Vistarooms.com. We were facing attribution issues at both the firms where Google Analytics was reporting wrong data and Google tag manager also was not set up properly. They helped us set this up at both the organisations. They helped us in setting up enhanced E-commerce & custom events and fixing data quality issues which provided more visibility into user behavior and website performance. They are not only the best in the industry for Analytics but they try and understand your business and help you grow. I also love the Customer service they give they are always there to help you out and extremely prompt when you are faced with a challenge. I would highly recommend them to everyone facing Attribution issues or who wants to set up a Dashboard to measure all their Business KPIS.”