Companies that Trust us
Do you have reliable analytics data?
- Each brand is unique, their website is unique, their goals are unique, and their customer base is unique. A one-size-fits-all approach to foundation building neither works for your home, nor does it work for the data foundation of your eCommerce brand website.
- Analytics data serves as a critical input to any marketing and eCommerce revenue optimization exercise. Our Google Analytics audit helps marketers and eCommerce product managers to understand current gaps in their Google Analytics implementation so that steps can be taken to improve their most critical data, i.e., analytics data.
90% of Google Analytics setups are incomplete or broken. We ensure you are not one of them.
Building a data foundation
Are you trying to understand the impact of your marketing campaigns?
Are you trying to understand why your conversions are low?
Are you unable to segment your traffic to understand their behaviour?
Are you not satisfied with the ROI from marketing campaigns?
Are you trying to arrest drop-offs from key funnel stages?
- The answers to all these questions and more are hidden in your analytics data. Ensuring that your analytics data is comprehensive, curated, and credible gives you complete clarity and absolute confidence in your data.
- We build and maintain a robust analytics data foundation for your business.
User and Marketing Event Tracking
- Tagging issues on the website have a revenue impact. They reduce outcomes from marketing campaigns and prevent efficient eCommerce product optimization. Using a conversion optimization tool is not enough to deliver on the growth expectations because these tools lack business context despite many lofty claims made. As a marketer and as a product manager, you know your business better than any tool in the market today, and you need to know your users better to make more informed decisions.
- Tracking user behaviour and marketing activity in your analytics systems and leveraging insights from that data to optimize website and marketing efforts ALWAYS gives you the best chance to reach the ultimate potential of your brand.
- We put the right data in your hands and uncover cost savings and increased revenue.
Tag Monitoring and Resolution
- Data fuels the growth of every business, and sources of this data are always growing. ECommerce businesses and their brand websites are changing faster than before. Every business needs to stay on top of these changes, anticipate potential challenges, respond to these challenges proactively and with total confidence. For this, key decision-makers need access to comprehensive, curated, and credible data. However, getting that data isn’t always easy; in fact, it requires a continuous effort and a competent team to deliver this data to you.
- Our service ensures that the trust in your analytics data is never broken.
Saras Analytics team has good understanding of data analytics. They approach any problem by going to its core. They are dedicated and have good response time. We started working with them to make some fixes in Google Analytics. This led to them working on the reporting and insight generation projects. They also helped us with the creation of standardised reports on customer, product and campaign analysis.
Vice President, Marketing
We were facing a challenge in correctly attributing sales, conversion and other metrics to the right acquisition channels. We partnered with Saras Analytics to do a thorough audit of our Google Analytics setup and help us correctly set up our Google Tag Manager for our account. With their help, we are now able to correctly map the relevant events of our users as they navigate on our website in their shopping journey. I recommend the Saras Analytics team for their thorough understanding of GA and GTM and for always being approachable in helping us solve our problems.
Chief Executive Officer
“ We migrated our website hbrascend.org to a single page application and were facing issues with data inaccuracy in Google Analytics. We hired Saras Analytics to help us set up our Google Analytics and extract more value out of our data. We’re very pleased with the results as we are now able to accurately measure the user journey and behavior and are able to make data backed decisions to further enhance the user experience. I strongly recommend Saras Analytics for their expertise in web analytics and a keen business sense for very high quality of deliverables.”
Marketing & Analytics Head, HBR Ascend
“ I have had the opportunity to Work with Saras Analytics with 2 firms that I have been a part of Kalkifashion.com and Vistarooms.com. We were facing attribution issues at both the firms where Google Analytics was reporting wrong data and Google tag manager also was not set up properly. They helped us set this up at both the organisations. They helped us in setting up enhanced E-commerce & custom events and fixing data quality issues which provided more visibility into user behavior and website performance. They are not only the best in the industry for Analytics but they try and understand your business and help you grow. I also love the Customer service they give they are always there to help you out and extremely prompt when you are faced with a challenge. I would highly recommend them to everyone facing Attribution issues or who wants to set up a Dashboard to measure all their Business KPIS.”