Are post purchase surveys the secret weapons to cracking attribution? Ft. Fairing

Join Krishna Poda and Matt Bahr in the first episode of “The eCommerce Analytics Show” as they explore the importance of post-purchase surveys to crack the attribution code. Learn how Fairing’s innovative solutions enhance customer attribution, personalization, and integration with platforms like Shopify. Discover key insights on leveraging high survey completion rates for data-driven decisions.

Table of Contents

About the Episode

Fairing, a leading post-purchase survey solution, empowers brands to tackle challenges related to attribution, personalization, and conversion rate optimization. The episode explores the critical importance of post-purchase surveys, the integration of survey data with eCommerce platforms, and the reliability of insights derived from high survey completion rates.

Whether you’re new to post-purchase surveys or aiming to optimize your data collection, this episode provides invaluable insights from industry leaders. Tune in to discover how to harness the power of customer feedback to enhance your business strategies.

Key Conversation Points

Immediate Implementation
The necessity of implementing post-purchase surveys from day one to gather crucial customer insights.

Advanced Attribution Tracking
How Fairing’s Question Stream technology helps brands accurately track customer attribution and optimize marketing strategies.

Enhanced Personalization
How collecting demographic and psychographic data through surveys enhances marketing personalization and conversion rates.

Platform Integration
Insights on integrating Fairing with platforms like Shopify to combine transaction data with survey responses for comprehensive customer insights.

Reliable Data Insights
Examination of high survey completion rates and how they provide reliable data for brands to make informed decisions.

About the Guest(s)

Matt Bahr
Co-Founder
Fairing
Matt is dedicated to providing innovative post-purchase survey solutions that help e-commerce merchants solve challenges in attribution, personalization, and conversion rate optimization. His expertise lies in enabling brands to understand their customers better and make data-driven decisions to enhance their marketing strategies.
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