
As a self-proclaimed data geek with a passion for e-commerce, Sarath has spent 16+ years turning numbers into insights into action. His journey began at Amazon, where his work resulted in change in return policy for the entire Europe. He moved on to an Ecommerce brand where he launched and scaled a new market from $0 to 7-figures profitably in just one year. Today, he has returned to his roots in data analytics, helping brands unlock their growth through smarter strategies through analytics. When he is not crunching numbers, you’ll find him binge-watching the latest series or a movie, sweating it out on the sports field, or embracing my most rewarding role yet: being a dad.

September 28, 2022
Important eCommerce Metrics Explained- RoAS, CAC, and LTV
Are you evaluating your marketing performance both for the short term and the long term? This detailed guide walks you through 3 crucial eCommerce metrics - RoAS, CAC, and LTV

December 16, 2022
Amazon Business Reports 2024
Amazon Business Reports 2024 to Google BigQuery, Snowflake, AWS Redshift, ADW, Amazon S3, GCP MySQL, GCP Postgres, RDS Postgres, RDS MySQL. Integrate data

December 12, 2022
The Ultimate Guide to Shopify Reports
Shopify Reports for eCommerce Analysis: Learn more about your store performance and get insights into your Shopify business' sales and order performance

July 29, 2022
Various Paid and Non-Paid Channels in Google Analytics
Google Analytics analyzes overall traffic flowing into your website from Paid and Non-Paid Channels in Google Analytics.

July 29, 2022
How Amazon Plans Its Customer Retention Strategy
How Amazon Plans Its Customer Retention Strategy, which they use to hold on to existing customers. Learn the strategy to grow your business.

July 29, 2022
How Some Sellers Are Getting More Out of Amazon Ads
Amazon ads are ideal for better conversions with higher intent audiences. Reduce your ad spend by utilizing data from the Amazon Ad platform using Daton.
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