Roma brings a strategic approach to Saras's positioning and messaging, ensuring Saras product offerings reach their ideal audience effectively. With a strong background in storytelling and an eye for design, she thrives on making technical solutions both accessible and compelling. When she’s not fine-tuning marketing strategies, she enjoys creating art forms, mostly doodles, mandala or her new found interest in wire wrapping. Ask her about marketing, and she’ll happily chat for hours.
April 11, 2025
Why Fivetran Can Get Expensive: Challenges with MAR Pricing for High-Volume Data
Struggling with Fivetran’s MAR pricing? This guide breaks down the hidden costs and shows how Daton helps eCommerce teams save on data integration.
April 10, 2025
TikTok Shop Analytics: Complete Guide for 2025
Discover why TikTok Shop analytics matter, common data challenges businesses face, and solutions to access accurate, actionable insights.
April 10, 2025
Complete Guide to TikTok Shop Seller Center 2025
Explore TikTok Shop Seller Center, its core features, benefits, and the common data challenges that seller face plus smart solution to overcome them.
April 9, 2025
Customer Profitability Analysis: Metrics, Steps + Strategies (2025)
Learn how to track, analyze, and improve customer retention using analytics. Discover key metrics, strategies, and tools to reduce churn and boost growth.
April 9, 2025
Customer Retention Analytics: A Comprehensive Guide (2025)
Explore what customer retention analytics is, why it matters, how to conduct it, key metrics to track, and best practices to reduce churn and boost loyalty.
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April 7, 2025
Ecommerce Customer Value: How to Calculate & Improve It (2025)
Learn what eCommerce Customer Lifetime Value (CLV) is, why it matters, how to calculate it, and data-driven strategies to improve CLV and profitability.
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