eCommerce Event Tagging

Tagging issues have a revenue impact. It is a proven fact! Track user behavior and marketing activity and leverage that data to optimize website and marketing efforts.

We’ve audited and improved the foundations for 100s of eCommerce websites

What user behavior tags?

  • Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
  • Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

What user marketing tags?

  • Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
  • Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

What is the impact of broken tags?

  • Tags play a critical role in optimizing marketing campaigns and conversions on your eCommerce site. A broken tagging engine can lead to revenue losses due to
    • Ineffective campaigns
    • Incorrect products advertised in remarketing campaigns
    • Inaccurate attribution
    • Ineffective audience segmentation
    • Incorrect reporting
    • Inadequate information sent to marketing platforms
    • Missed optimization opportunities on campaigns
    • Missed optimization opportunities on the site
  • Inadequate tagging on your site also impacts decision making because campaign performance cannot be accurately measured. This can be detrimental to a growing business.

We can also help you use this data to improve conversions on your site.

How do you limit broken tags?

  • Consistent oversight is the only way to ensure your digital foundations i.e. digital analytics data and tags are relevant and capture essential data.
  • As your trusted analytics partner, we ensure that your tags stay relevant despite changes in your business, marketing, and/or website.
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