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Digital Analyst

Job Id: DA001
Eligibility:
0-2 years’ experience in the analytics industry. Bachelor's Degree in appropriate field of study or equivalent work experience

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Job Description Summary 

Digital Analyst manages the analytics related requirements of newly launched as well as existing App assets. This entails requirements pertaining to new asset hypercare, data engineering, setting up the data analytics pipeline, creation of dashboards and other business specific planned/ad-hoc analysis.  

Digital Analyst role is a combination of aspects of Data Engineering and Analytics and responsibilities include coordination with relevant stakeholders to ensure timely execution of projects and setup processes which facilitate day-to-day app related analytics activities for the client.  
 
The successful candidate will work directly with Clients to ensure Deliverables fall within the applicable Scope and budget. He or she will coordinate with other departments to ensure all aspects of each project are compatible and will hire new talent as part of Saras team as needed to fulfil Client needs. Rely on limited experience and judgment to plan and accomplish goals. Perform a variety of tasks. Lead and direct the work of others. Enhance department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments. 

Responsibilities

  • Undertake hypercare, observational and corrective action-oriented activities for newly launched app assets 
  • Identify gaps in analytics pipeline and infrastructure for the apps & recommend corrective action 
  • Execute corrective action independently for a seamless analytics pipeline OR loop in relevant stakeholders to get the changes done 
  • Measure digital asset performance using appropriate analytical tools and techniques 
  • Identify critical business KPIs and implement events to track and monitor those KPIs effectively 
  • Rectify and adjust events wherever required for the concerned asset 
  • Undertake planned and ad-hoc descriptive plus investigative analysis across different assets 
  • Set up standard reporting dashboards for newly launched as well as pre-existing digital assets 
  • Undertake planned and other business pertinent ad-hoc analysis as directed by Americana team 
  • Coordinate internal resources, Clients team and Client’s technology partners for the flawless execution of projects 
  • Alert and escalate to management as and when required 
  • Manage the relationship with the Client and their associated stakeholders/vendors/3rd parties 
  • Create and maintain comprehensive project documentation 
  • Track project performance, to analyse the successful completion of short & long-term goals 
  • Develop comprehensive project plans to be shared with Clients as well as other staff members 

Mandatory Qualifications

  • 0-2 years’ experience in the analytics industry  
  • Bachelor’s Degree in appropriate field of study or equivalent work experience 
  • Expert level understanding on BigQuery, Google Analytics, Google FireBase, Adjust, Google Search Console, Clevertap & other relevant Analytical tools  
  • Proficiency in working with reporting tools like DataStudio, Power BI & Tableau 
  • Experience in handling the analytics requirements and infrastructure of FoodTech/E-Commerce companies at scale with 1 Million plus users 
  • Demonstrated ability to conceptualize relevant business KPIs & set up relevant reporting cadence  
  • Demonstrated capability in setting up the infrastructure for App based analytics and reporting. 
  • Proficient in putting together leadership communication demonstrating findings, insights, plan of action with minimal support and guidance 

Preferred Qualifications 

  • Demonstrated ability to code in R or Python 
  • Expertise in using A/B testing tools like Google Optimize, Optimizely or a similar tool 
  • Familiarity with digital marketing, email marketing tools and their capabilities 
  • Ability to coach and mentor junior resources and manage their workload 
  • Proficient in spoken and written English 
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