Before understanding how Amazon MWS works for sellers, let us see what Amazon MWS is.
What is Amazon MWS?
Amazon Market Web Services, popularly known as Amazon MWS, is an integrated web API that provides access to various information on Amazon Seller Central. This API grants access to a variety of information associated with a Seller Central accounts on a real-time basis, thus providing users updates based on activity on the same account. Amazon Seller Central is the interface that is used by merchants to market their products directly to customers within the Amazon marketplace.
Amazon is one of the world’s biggest e-commerce platforms. Millions of Seller sell their products on amazon everyday. With so much competition and so many different aspects involved in daily operations like Refunds, Shipping, Prices, Advertisement, Reviews, Ratings, etc, it is actually astounding how much data s single seller generates every day. This makes it impossible for sellers to handle the entire operations manually and they rely on software applications or tools to automate the process.
To streamline their operations, many sellers thus rely on specialized business apps that tap into the Amazon Marketplace Web Service APIs, which can integrate data including sensitive customer information like names, emails, delivery addresses, etc. There are tools that tap into this data by making use of Amazon MWS to automate everything from simple tasks, like printing shipping labels, to complex processes like monitoring key metrics like user reviews, Ad spends, sales volumes, competitor performance, etc.
Benefits of Amazon MWS API
- Increase selling efficiency.
- Sellers may develop applications that make use of their Amazon seller accounts with MWS and make them available to other Amazon sellers.
- Diminish response time to customers.
- Sellers may allow third-party developers to access their Amazon seller accounts with MWS.
- Increase levels of selling automation, via XML data integration.
- Sellers can access their accounts via different applications.
- Reduce labour requirements.
How Amazon MWS Works for Sellers?
Amazon MWS API enables sellers to exchange information on listings, buyers’ orders, payments, and reports, among other tools. Amazon listing, order, and payment data are integrated into already existing business workflows, enabling sellers to use Amazon in accord with their already existing business practices. Whether you sell on the Amazon marketplace or directly supply Amazon itself, it becomes mandatory to maintain the accuracy and consistency of product, inventory, and order data across all of your sales channels. The Amazon MWS API is divided into sections based on functionality.
The list of relevant information that can be extracted from Amazon MWS are:
- Order Details
- Inventory Details
- Marketplace Participations
- Competitive Pricing
- Financial Events
Also read about How to find Amazon MWS Merchant Auth Token?
Why should all Amazon MWS users be using Daton?
Amazon.com happens to be a channel to drive awareness about their products and to eventually leverage this awareness into traffic and revenue on their own branded site running on one of the platforms listed above. Regardless of which channel is seller decides to sell their products it is vital for them to track their business KPI’s daily, hourly if possible, to ensure that the business is profitably and operations are smooth. Amazon MWS offers a set of APIs that allow developers to extract data from Amazon.com and periodically and to submit reports on behalf of the seller by leveraging code. Connecting to the Amazon MWS is crucial to automate processes with your Amazon Seller Central Account so that you can optimize your process and make the most out of Amazon. Daton is a highly automated data pipeline that will fetch all of the relevant data from various sources at a set frequency and store it in the data warehouse of your choice. Daton easily integrates with most of the apps and tools that are commonly used by companies around the world, without the need of writing a single line of code. It has never been easier to integrate Amazon MWS. Daton makes learning how to integrate Amazon a breeze, as our platform guides you every step of the way through a very user-friendly setup.
There is no need to keep your data bottled up in different applications – Use Daton to help consolidate all of your data and scale your Amazon business today. Sign up for a free trial of Daton today!!